Atrium Games
Case Study
Creating a campaign for the new premium adventure game -Totem
The Client
"We wanted a campaign that could really capture people’s imagination and bring a sense of fun, adventure and the totally unique experience of the Totem to life. Being the first of its kind there was no room for error and Campaign HQ delivered on all fronts."
Mark Murray, Operations Director, Atrium Games
The Background
Atrium games launched their brand new patented high-adrenaline adventure game, a 30m high climbing frame, which takes indoor adult adventure sports to new highs while attaining new levels of safety and ease of entry. Campaign HQ were asked to create a buzz about the first Totem to be opened in the UK on a limited budget. Our job was to get the target market to book online and get them into the shopping centre where Totem is sited.
The Solution
We produced a range of materials; posters and postcards, strategically positioned to have maximum impact on the young male market that would be the first group to take up the challenge. The poster campaign was fronted by a strategically placed radio advertisement, using humour to lay down the gauntlet of the challenge.
We tied the whole campaign into the attraction of families and couples shopping together.
The Result
In the first month of the Campaign Atrium Games are well ahead of their forecasts, and the Totem is proving to be a great success with a high uptake of new users.
