Bluebell Day
Case Study
Bluebell Day seeks to raise awareness of post natal depression and raises funds to support the work of CrossReach.
The Client
This is the first time that CrossReach, one of the largest non government providers of social care in Scotland has invested in a full campaign for Bluebell Day, which takes place every year on 6 June.
The Background
CrossReach is one of the largest social care agencies in Scotland and is part of the Church of Scotland, offering services to people in need of any faith or none. Bluebell Day supports the at least one in 10 women who experience post natal issues, through counselling, respite and other support services. With 11,000 women in Scotland being affected at any one time CrossReach has engaged Campaign HQ to raise its profile and help bring the issue to the fore. The other main focus is the call to action to get people to financially support the efforts of CrossReach in this area.
The Solution
Campaign HQ has produced a campaign encompassing TV, Radio, Press and Outdoor, to raise awareness of the work of CrossReach and to raise funds. TV celebrity Lorraine Kelly gave her time to record the voice over for the TV and Radio Commercials, giving weight and credibility to the advertising.
The Result
The campaign resulted in a frenzy of activity with people contacting CrossReach to donate, get involved and to request fundraising packs. You can help by going to the Bluebell Day website and donating to this important service.
