Fast Food Litter Campaign
Case Study
A campaign for Keep Scotland Tidy, encouraging the safe disposal of Fast Food. The campaign will be run at the fast food outlets themselves.
The Client
"The success of these campaigns has been due in no small measure to the innovation and professionalism of the Campaign HQ staff and their willingness to listen to the clients brief and tailor the messages appropriately within the available budgets."
John Summers OBE, Chief Executive, Keep Scotland Beautiful
The Background
Having identified Fast Food Litter as a significant proportion of discarded litter in our town centres, and around fast food outlets around the country, Keep Scotland Tidy has launched this new campaign to be available to all Councils in Scotland to encourage the safe disposal of packaging materials in bins.
The Solution
Campaign HQ has produced a series of striking posters which will be strategically placed inside and nearby Fast Food outlets, encouraging and reminding customers to dispose of their food wrappings and packaging.
The Result
It is too early to assess the impact of the campaign, but after the enormous success of the Abandoned Cars Campaign, we are hoping for a positive response to this latest campaign.
